As Director of Marketing and Director of Property Management at Macklowe Properties, I played a pivotal role in shaping the company’s brand identity and ensuring that marketing, sales, and resident experience were seamlessly integrated into a unified business strategy. Leading cross-functional teams, I developed and executed brand platforms that positioned Macklowe’s flagship properties as aspirational lifestyle destinations, leveraging a mix of strategic digital campaigns, immersive brand experiences, and high-profile events to drive premium pricing and market differentiation.

Beyond marketing, I led initiatives to elevate the resident experience by introducing hospitality-driven services and operational innovations, ensuring that every interaction within a Macklowe property reinforced its luxury positioning. By aligning branding, marketing, and property management, I helped maximize revenue, enhance long-term brand equity, and strengthen Macklowe Properties’ reputation as one of New York’s premier luxury developers.

I also spearheaded corporate brand strategy, public relations, and investor communications, overseeing company-wide messaging, portfolio presentations, and investor pitches. My role extended beyond marketing execution—I worked alongside leadership to align marketing strategies with investment objectives, asset performance, and revenue optimization, ensuring that every decision contributed to both short-term success and long-term brand value.