”A BRAND is a person’s gut feeling about a product, service or company. It’s not what YOU say it is, its what THEY say it is.”
Marty Neumeier, Author of The Brand Gap
"Richard came to Macklowe from a strong visual marketing background as an entrepreneur. He quickly adapted to the scale and complexity of our projects, taking on responsibilities far beyond a traditional marketing role. His entrepreneurial work ethic, strategic mindset, and ability to navigate high-level real estate development set him apart. Richard would be a tremendous asset to any firm."
Bill Unger - Executive Vice President at Red Apple Group, former EVP at Macklowe Properties
"Richard is one of the most creative and strategic marketing minds I’ve worked with. At Macklowe Properties, we collaborated on large-scale campaigns where he balanced high-level brand thinking with meticulous attention to detail. Through Knightsbridge Park, I’ve seen his exceptional grasp of digital strategy, data-driven decision-making, and performance marketing. Bottom line—he gets things done at an elite level, making him an invaluable leader for any organization looking to build brand value both online and offline."
Jarrett White - CEO of Knightsbridge Park, former VP at Macklowe Properties
“Having worked with Richard on every Macklowe Properties project for 14 years, I can confidently say he is a true Renaissance man in real estate marketing. His expertise spans branding, creative direction, and strategy, seamlessly integrated with a deep understanding of real estate development. Our collaboration on model apartments, sales galleries and amenities was always productive and fun—his infectious enthusiasm and sharp creative eye made every project better. Richard has a rare ability to align design and marketing to tell a compelling story and elevate the brand experience.”
Lilla Smith - Director of Architecture and Design, Rabina, former Director at Macklowe Properties
“Richard is a visionary in integrating brand, marketing, and resident experience into a cohesive strategy. At One Wall Street, we developed The One Club, a lifestyle offering that differentiated the building and became a powerful tool for sales and marketing. By curating intelligent activations tailored to segmented audiences, he ensured the resident experience aligned with the marketing team’s positioning, fueling social content and personalized sales tours. His ability to bridge sales, marketing, property management, and lifestyle programming strengthened One Wall Street’s position in the luxury market and made him an invaluable partner.”
Abbie Newman - President and Chief Business Development Officer at LIVunLtd
“Having worked with Richard for over a decade, I can say he has a deep understanding of how to guide the creative process—ensuring every element, from branding to visual storytelling, aligns with a compelling marketing strategy. While working closely on multiple Macklowe Properties campaigns, he fostered an incredibly collaborative environment that led to innovative and high-caliber communications. Richard’s ability to align partners and stakeholders on a unified strategy that anticipates the needs of the market truly sets him apart.”
Keith Bomely - Partner at DBOX Creative Marketing
“Working with Richard over the years on multiple PR campaigns, one thing has always been clear—he gets things done. In an industry where strategy often gets lost in vague buzzwords, Richard is the rare collaborator who not only has a clear vision but also ensures flawless execution. He shaped PR strategies that reinforced exclusivity and elevated brand perception—leveraging third-party endorsements instead of relying on traditional advertising. Richard understands the true power of PR in real estate marketing, ensuring that every media placement aligns with the brand’s positioning rather than diluting it.”
Joey Arak - Partner at M18 Public Relations
“At One Wall Street, Richard went far beyond traditional marketing—seamlessly integrating brand strategy, design, hospitality, and resident experience to elevate the project’s positioning. His strategic vision is exactly what today’s forward-thinking real estate developers need, ensuring that branding, marketing, and hospitality align to create a distinctive product in the competitive luxury market.”
Jennie Yip - Co-Founder and Creative Director at COJHO Hospitality Consultancy